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Cindi Meche

Creative Marketing & Brand Management Leader

About Me

A little about myself

Designing and developing with passion since 2004.

My photo

Cynthia Meche

Creative Marketing & Brand Management Leader

Hello, I'm a digital and print designer with hands-on experience in management. I hold a Bachelor of Science degree in Interactive Media Design from the Art Institutes.

I currently work at The University of New Mexico Health Science Center in Albuquerque, NM, where I spend most of my time making sure that all marketing efforts reflect the positioning, platform, and voice of the organization.

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"The beauty of digital media is that there truly are no boundaries....
...so where do you want to go?"

My Accolades

Kind words from clients and coworkers

Al H.

"I'm a blank slate when it comes to web design. Cindi is able to cut through the technical issues and explain everything in a simple, easy to understand manner. Cindi’s description of her ideas were easy to picture. After the first meeting with her, we and our clients felt we had the perfect person for the project."

Mike L.

"When Cindi started with Stuller we got much more than a talented web designer. She immediately got to work not only understanding the job but the business itself. She has become a champion for our customers. She is constantly searching for ways to improve our processes, which has led her to her leadership role."

Steven D.

"Cindi has consistently shown her desire to learn and improve her skillset over the course of our time working together. She works incredibly well in both team and solo environments, and holds herself and others accountable for maximum effectiveness on projects."

Kevin M.

"Ms. Meche has a very sharp mind and is highly perceptive in her ability to read people and situations. Cindi is strongly committed to the team and organization. She assertively addresses problems and exhibits a maturity beyond her years in her approach to situations and challenges."

My Portfolio

Browse project snapshots below

My Skills

professional and personal skills

Work Experience

The only source of knowledge is experience

  1. September 2022
    to
    Present

    Marketing Manager

    The University of New Mexico - College of Population Health

    Accomplishments:

    • Started new Marketing Manager position, and instituted new policies, forms, and processes that did not exist
    • Develop strategic marketing strategy, conducted competitive analysis, and managed a $44K annual budget
    • Organized tech stack for lead generation resulting in student enrollment increasing 8.9% YOY (2022-2023)
    • Led cross-functional team of three to carry out digital marketing objectives
    • Increase social media engagement 84% avg. (Facebook 14%, Instagram 116%, LinkedIn 124%) in 1 year
    • Managed Google campaigns creating 336K+ Impressions, 11K+ CTR, and $0.72 avg. CPC within 9 months

      • Projects included:

  2. June 2021
    to
    September 2022

    Senior Digital Marketer

    The University of New Mexico - Health Sciences Center

    Accomplishments:

    • Exploded Google, Facebook advertising clicks 260% by developing, executing digital strategies using analytics to evaluate performance, trends, insights, while reporting on impact
    • Increased Facebook, Instagram engagement 79%, managed campaign calendar to further organizational objectives, and collaborated with Social Media team and executive leadership
    • Utilizing analytics and tools to evaluate performance, identify trends, provide insights, and create engaging reports on the impact of the digital ad campaigns

      • Awards included:

  3. August 2018
    to
    June 2021

    Senior Marketing Representative

    The University of New Mexico Health Sciences Center

    Accomplishments:

    • Spearheaded 30+ campaigns working cross-functionally with 15+ departments identifying goals and generating objectives while promoting branding guidelines throughout Health Sciences establishing best practices
    • Influenced support for purchase of promotional items for events, stock while streamlining the design and production of marketing materials including brochures, booklets

    Projects included:

    Awards included:

  4. October 2016
    to
    December 2018

    Manager, Creative Services

    One Acadiana

    One Acadiana is the Greater Lafayette Chamber of Commerce / Economic Development Organization for the Acadiana region.

    Accomplishments:

    • Designed and produced promotional/communication materials, such as print, advertising, presentations, digital content, event collateral, and billboards
    • Created 50+ promotional materials and digital graphics for web, social media marketing, and email, including email automation and workflows
    • Onboarded Salesforce and HubSpot CRM system in collaboration with director and sales operations aligned with marketing strategy and customer retention

    Projects included:

    • 1A Regional Celebration
    • 1A Site Development Program
    • 1A Quarterly Investor Updates
    • 1A Leadership Exchange
  5. May 2016
    to
    October 2016

    Digital Experience Manager

    Stuller Inc.

    Accomplishments:

    • Strengthened web sales 15% through the production of 4 digital marketing projects while managing and allocating a Web Design team of 4 in planning, designing, and usability testing for business planning initiative
    • Increased productivity by creating web standard operating procedures to streamline process
  6. July 2014
    to
    May 2016

    Web Design Manager

    Stuller Inc.

    Accomplishments:

    • Strategically designed and implemented a game-changing 3C customization website business planning initiative in collaboration with leadership, marketing, and strategy
    • Spearheaded 2 employees and delegated in project design and upgrade of content for multiple company sites including wireframes and mobile. Improved team productivity by initiating web process best practices
  7. August 2011
    to
    July 2014

    Web Designer

    Stuller, Inc.

    Accomplishments:

    • Improved website usability by continuously adding functionality to improve the user experience through 3 annual website redesigns and refreshes
    • Created 140+ Email campaigns incorporating A/B testing and campaign calendar production while energizing a collaborative culture across a team of 10+
  8. January 2011
    to
    July 2011

    Project Manager/Web Designer

    Comit Developers

    Accomplishments:

    • Secured 150+ client deals by clearly identifying project expectations and deliverables while monitoring ~300 completed projects and operating as the key client point of contact
    • Led team 5+ designers and developers delegating portfolio tasks, creating web design concepts, and building search engine friendly websitess
  9. 2005
    to
    2010

    Additional Professional Experience

    • Project Manager & Web Developer
      Efficient Technologies, Lafayette, LA
    • Web Designer
      Comit Technologies, Lafayette, LA
    • Graphic Artist and PR Coordinator
      Robanda International Inc, San Diego, CA
    • Graphic Specialist
      DP Associates Inc - L3-Com, San Diego, CA

My Education

Education is the most powerful weapon which you can use to change the world

Bachelor of Science in Interactive Media Design

The Art Institute of California – San Diego

Graduated with honors, 3.8 GPA

2004

Associate of Science in Multimedia

San Diego Mesa College

 

2002

"An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo."

- Seth Godin -

Get in touch

Feel free to contact me

Contact Info